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Return To Tradeshow FAQ Archive   Search the Archives How can I know which trade shows will give me the best ROI? Answered By Melanie Tamsevicius, Editor Usually in conducting a trade show, the main concern is the return of investment. You can determine which trade show will give you the best ROI by following these easy steps: • Identify the theme of the trade show • Analyze if it is related to your product or services. • Prepare a typical visitor profile from the tentative participants profile and products. • Analyze if your product or services profile matches the visitor profile by 80 percent, and then if it matches, participate in the show. In business, it is natural to take risks. So before making one, make sure to study or analyze your steps before moving in to another because your time and money is at stake. --- permission must be obtained from author Melanie Tamsevicius to re-publish --- Baltimore Convention Center

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