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Return To Tradeshow FAQ Archive   Search the Archives Should I send out pre-tradeshow mailers or products? Answered By Melanie Tamsevicius, Editor Did you know that 76 percent of people who attend tradeshows have already decided what booths they will visit before they even walk in the door? So, sending out pre-show materials is crucial. In fact, it is key to getting attendees to visit your booth. Tradeshow attendees rarely remember booths they visited once they return to the office. It takes multiple encounters to make a memorable impact. If you send out a pre-show mailer, you have a high likelihood that you will be remembered. If you include a small gift in the mailer, it has a greater chance of being seen and remembered. Even small items like magnets or key chain flashlights can be effective in getting people open your mailer and stop by your booth. If your budget won't allow for a packaged mailer, then simply send out a flyer noting that you'll be giving away such and such product at your booth. They will come by to claim their gift. They will remember you. --- permission must be obtained from author Melanie Tamsevicius to re-publish --- Atlantic City Convention Center

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