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Return To Tradeshow FAQ Archive   Search the Archives How soon after the trade show should I follow up on leads? Answered By Melanie Tamsevicius, Editor After the show has ended, follow it up with a thank you letter and a brochure. After your prospects have had time to receive this packet, it is now appropriate for your sales representative to call and discuss their potential needs. --- permission must be obtained from author Melanie Tamsevicius to re-publish --- China Trade Show

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