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Return To Tradeshow FAQ Archive   Search the Archives What are some things I can do in advance to prepare for exhibiting at a tradeshow? Answered By Melanie Tamsevicius, Editor Preparation is very important in operating a trade show. Therefore, you need to do some important things in advance in order to avoid problems and make your exhibit a success. Here are some suggestions: • Plan and make arrangements well in advance of show dates. • Visit and walk through the facility and look for potential problems that would inhibit your success like food courts, competition and accessibility. • Avail lead retrieval services if they are available from show management or contract agencies. • Train your trade show team • Months prior to the show, spend time informing existing clients and your market of the upcoming show. • Seek help or consult experts in trade shows in developing an appealing booth, staff scheduling, and market campaigning prior to the show kick-off. • Sales staff should have more extra time and incentive to contact and follow-up show leads within weeks of exhibit. Following these steps will give you no headaches and will definitely lead to a successful trade show. Make sure not to rush things to avoid problems. --- permission must be obtained from author Melanie Tamsevicius to re-publish --- Baltimore Convention Center

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